Our Check Printing Software if
better than a merchant account for accepting credit cards. With our
software it may no longer be necessary for you to accept credit cards or
for your customers to have a major credit card. You can now accept
checks over the phone or by fax or E-mail - AND you can set up each
transaction so that it repeats at regular intervals or on specified
dates. This gives you the ability to receive and enter the information
once and be paid once or be paid automatically every month! These checks
are called bank drafts, but we will use the terms check and draft
interchangeably.
THERE
ARE MANY ADVANTAGES TO ACCEPTING CHECKS OVER CREDIT CARDS. When you
understand them, you should be ready to buy our software and perhaps
even to give up your merchant credit card accounts...
- It costs a merchant about 3% off the top of each
sale for the "privilege" of accepting credit cards. It
costs from 1 to 5 cents for a blank check to accept a check by phone
or fax or e-mail and bad checks will NEVER amount to 3% of sales
even if you are careless about who you accept checks from.
- It can cost a merchant $100 or more monthly for
leased equipment and fees for the "privilege" of accepting
credit cards. This software is very
inexpensive by comparison and is a one-time cost at that.
- It is just as hard to "qualify" for
the "privilege" of accepting credit cards as it is to
qualify for a bank loan. Many merchants just can't do it. Anyone can
accept checks by phone or fax or on line.
- In any dispute, the credit card companies will
always give the money back to their customer (and yours) - the
credit card holder. You are then left to wrestle with the customer
to collect payment a second time. You will seldom collect it. Once
you have cashed your customer's check, the customer will never get
the money back unless you willingly give it back.
- Many people to not have a major credit card
while almost everyone you wish to do business with has a personal or
business checking account. Most credit worthy people use a credit
card only for quick delivery anyway; and they would prefer to use a
check if they can get delivery just as quickly.
- Dishonored credit cards mean lost revenue and
collection efforts which irritate and lose customers. Returned
checks are actually profitable. If you tell your customers there is
a charge for returned checks ($20 for example) you will be able to
keep depositing the returned check and another for the $20 charge
until both checks clear. There is no irritating collection effort or
phone call; and if you waive the $20 charge you may gain a happy,
loyal, life-long customer
|